music + light = magic
THE WORLD’S 1st HARP & TECHNOLOGY PRODUCTION COMPANY
Emotions through immersive visual classical music
We want to offer a new means of enjoying classical music concerts and to connect with a wider audience. We believe that music can be experienced through multiple senses, connecting with our audience’s emotions and imagination.
We are reinventing the traditional and established forms of classical concerts, bridging classical music and the visual arts. We want the transformative experience of live music to be more entertaining than ever and in doing so respond to people’s emotional needs to dream, relax, enjoy a unique moment frozen in time and share this with others.
While we are working hard on bringing you our first show, read more about MUSILUX.
THE CLASSICAL PROBLEM OF CLASSICAL MUSIC…
Classical music suffers from the stereotypical image of being for educated, white, middle-aged and middle-class audiences and simply being … well, classical. 25% of festival-goers enjoy listening to classical music on a regular basis, yet only 7.7% of the population in the UK goes to a live classical concert, a percentage that is largely reflected throughout the EU (Eurostats: Cultural Participation).
Classical music suffers from a major branding problem.
How can we creatively harness the potential of the classical music genre in a new reinvented setting to respond to people’s needs?
…OUR UNCLASSICAL SOLUTION
This is how the idea of MUSILUX began, imagining a concert where the audience would not only be able to listen to the music they love, but also be immersed in a visual world of wonder, art, enchantment and dream. Despite a relaxation from concert halls regarding unbreakable formal rules of a classical concert, the format of a solo recital has not changed for over many centuries. We believe that achieving a sustainable audience growth is possible if classical music reinvents itself in the way it is presented, modernising the experience, making it into high-quality entertainment for the ears and the eyes.
At the centre of MUSILUX are the questions:
What do audiences want? How can we serve them best?
OUR UNIQUE APPROACH
MUSILUX is unique in its vision, focusing its approach on audiences rather than the perennation of classical music traditions; its entrepreneurial approach to the reinvention of the form of recitals; its audacity in merging classical music with technology; its dedication to build an innovative business model, embracing new technologies as they are being invested in and developed.
Want to get involved in the future of classical music? Don’t hesitate to get in touch via the contact form, we would love to hear from you!
Research & Development support